> For the complete documentation index, see [llms.txt](https://authic.gitbook.io/authic-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://authic.gitbook.io/authic-product-guide/additional-features/notifications.md).

# Notifications

Notifications help you keep your members active, informed, and engaged. They are an essential part of maintaining user momentum — whether it’s nudging them to redeem rewards, celebrate achievements, or take part in new challenges.

By using notifications effectively, you can:

* **Boost engagement:** Remind users of opportunities, new content, or events.
* **Increase spending & activity:** Encourage members to participate in reward programs and challenges.
* **Build loyalty:** Make your members feel seen and valued with personalized touchpoints.

You can send notifications in two ways: [**Manual notifications**](/authic-product-guide/additional-features/notifications/manual-notifications.md) and [**Automated notifications**](/authic-product-guide/additional-features/notifications/automated-notifications.md).