> For the complete documentation index, see [llms.txt](https://authic.gitbook.io/authic-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://authic.gitbook.io/authic-product-guide/additional-features/tiers.md).

# Tiers

Tiers are a fantastic way to motivate customers to engage more with your loyalty program by offering exclusive benefits as they reach higher levels.

1. **Create Different Tiers**

* Add multiple tiers (e.g., Bronze, Silver, Gold) to reward loyal customers with extra perks.
* Name each tier to match your branding and loyalty program goals.

2. **Set Tier Requirements**

* Define how customers can reach each tier based on total points earned **or** on total spend over time.

3. **Customize Tier Benefits**

* Offer special benefits for each tier:
  * Points multipliers
    * Increase rewards as customers level up. For example, entry tiers might earn 1 point per €1 spent, while higher tiers earn 1.5 points per €1 spent, making every purchase more rewarding.
  * Tier benefits
    * Offer benefits that come automatically with a tier—no points required. Examples include early access to products, personalized offers, free shipping, or VIP experiences.
  * Tier-exclusive rewards
    * Create rewards that are only available to specific tiers. These rewards still require points to redeem but can only be claimed by eligible members, adding a sense of exclusivity.

4. **Assign Tiers Automatically**

* Authic’s system automatically assigns customers to the right tier based on your chosen criteria, no manual work needed.

**💡 Tips for Creating Tiers:**

* Keep it simple at first (2-3 tiers) to avoid overwhelming customers.
* Make sure each tier feels meaningful and adds real value.
* Regularly review and adjust tier requirements to keep them fair and engaging.