> For the complete documentation index, see [llms.txt](https://authic.gitbook.io/authic-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://authic.gitbook.io/authic-product-guide/customer-data/loyalty-members.md).

# Loyalty members

Dive deeper into your members’ behavior:

* Total points earned.
* Visit frequency and total visits.
* Which rewards they claimed and how often.
* When they checked in and what they spent.

Use these insights to reward your top customers, create more personalized offers, and continuously improve your loyalty program.