> For the complete documentation index, see [llms.txt](https://authic.gitbook.io/authic-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://authic.gitbook.io/authic-product-guide/marketing-promotion/marketing-guide.md). # Welcome to our marketing guide! ## Getting started Whether you're launching the app for the first time or looking to boost engagement with an existing user base, you'll find actionable strategies, best practices and promotional ideas tailored specifically for on-location use cases. Our goal is to make it easy for your customers to discover, download and regularly use your loyalty app by creating meaningful incentives and seamless promotion channels. With the right approach, you can turn everyday customers into loyal brand advocates. Let’s dive in and explore the tactics that will help you maximize the value of your loyalty program. Our goal is to make it easy for your customers to discover, download and regularly use your loyalty app by creating meaningful incentives and seamless promotion channels. With the right approach, you can turn everyday customers into loyal brand advocates. Let’s dive in and explore the tactics that will help you maximize the value of your loyalty program. ## Explore our resources We've put together a variety of helpful guides and links to support you.
On-Site Promotion StrategiesTactics used at physical locations to boost customer engagement and app adoption./files/hBZ6AIUy4VrgxCetUjdC/pages/lzdsqk0NNakB7p9GylBn
Digital Promotion Strategies Online campaigns to increase brand awareness, user retention, and app usage./files/jNddgkHsLll18Ceo9EzN/pages/iFMwdq336dAWm6cVcku5