Staff Engagement and Training

Your staff are your most powerful on-site marketing tool. A well-informed and enthusiastic team can dramatically boost app downloads, onboard new users, and reinforce the value of your loyalty program with every customer interaction.

💬 Why It Matters

While flyers and signage attract attention, it’s often a personal conversation that motivates someone to take action. Staff who are trained to promote the loyalty app can:

• Increase trust and credibility.

• Answer questions on the spot.

• Help customers with technical issues like scanning QR codes or downloading the app.

🧠 What to Train Them On

1. Program Overview

• What the loyalty app does.

• How customers earn and redeem points.

• Benefits for first-time users (e.g. welcome bonuses, exclusive offers).

2. How to Promote Naturally

• Encourage staff to mention the app at key moments: during checkout, while delivering a service, or while handling questions.

• Use friendly, casual language: “Did you know you can earn points for this with our app?” “You’ll get a bonus just for signing up—it takes 30 seconds.”

3. How to Demonstrate

• Staff should be able to show how to scan the QR code and download the app.

• If possible, have a demo version of the app on a store device or their own phone to show the process live.

4. Overcoming Objections

• Be prepared to answer common questions like: “Is it free?” (Yes) “Will I get spammed?” (No, it's opt-in and controlled)

5. Incentivize Staff Too

• Motivate your team with internal rewards:

  • Small bonuses or recognition for the most app sign-ups.

  • Team goals tied to monthly download targets.

  • Contests: “First to 50 app referrals this month gets a gift card!”

🔄 Keep It Ongoing

• Include loyalty app promotion in regular team meetings.

• Provide quick refresher sheets or updated talking points for new features.

• Ask for feedback—your team might have great insights into what customers are saying or struggling with.